What this example shows
The tool at the top of this page is filled with the example. The manufacturer (Example Trading Co., Ltd., Shenzhen) and the EU representative (Example EU Representative GmbH, Berlin) are made up — replace them with your own companies before printing.
- Product: Bluetooth speaker with built-in battery, model BS-210, batch LOT 2610-03.
- Manufacturer outside the EU and the EU operator.
- Symbols: CE mark (at least 5 mm high), crossed-out wheeled bin, read the manual.
- Warnings in five languages: read the instructions, battery warning, not household waste, keep dry.
- Size 100 × 70 mm.
Which laws apply
Electrical and electronic products are covered by EU harmonisation laws that set the label first:
- Equipment with radio (Bluetooth, Wi-Fi) falls under the Radio Equipment Directive 2014/53/EU; mains equipment without radio usually under the Low Voltage Directive 2014/35/EU; both normally also under the EMC Directive. These set the CE marking and the declaration of conformity.
- Under the Low Voltage Directive, for example, the manufacturer marks a type, batch or serial number (Art. 6(5)) and its name, trade name or mark and postal address (Art. 6(6)); the importer adds its own name and postal address (Art. 8(3)). Instructions and safety information are in a language easily understood by consumers, as set by the member state (Art. 6(7)).
- Regulation (EU) 2019/1020 Art. 4 requires an economic operator in the EU for these products, with its contact details on the product, packaging, parcel or an accompanying document.
- GPSR still applies to online listings (Art. 19) and to risks those laws don't cover.
The crossed-out bin and batteries
Electrical and electronic equipment carries the crossed-out wheeled bin (Directive 2012/19/EU Art. 14(4) and Annex IX), printed visibly, legibly and indelibly, preferably according to EN 50419; only in exceptional cases may it go on the packaging, instructions and warranty instead.
Batteries — including batteries built into a product — follow Regulation (EU) 2023/1542: the separate-collection symbol has been required since 18 August 2025, and further battery labels (general information, capacity, QR code) start on later dates set in its Art. 13. Check the current dates with your battery supplier.
Using the CE mark correctly
Add the CE mark only after the conformity assessment for every directive that applies and with an EU declaration of conformity. The generator draws the mark at least 5 mm high. Don't add it to products that no CE-marking law covers — it is a legal claim, not a quality badge.
Adapt the example
- Mains-powered product without a battery: remove the battery warning; consider For indoor use only and Surface may become hot where they apply.
- Product that is too small for the label: put it on the packaging or an accompanying document, as the laws allow.
- Online manual: add its link as a QR code (at least about 10 mm wide).
Frequently asked questions
Do I need the importer on the label as well as the EU operator?
If an EU importer places the product on the market, it adds its name and postal address (LVD Art. 8(3), with similar rules in the other directives). Often the importer is also the economic operator under Regulation (EU) 2019/1020 — then one entry covers both.
Is the crossed-out bin needed on the product or the box?
On the product. Only in exceptional cases, where needed because of the size or function of the product, may it be printed on the packaging, instructions and warranty instead.
Can I print the CE mark on a sticker?
The CE mark is affixed visibly, legibly and indelibly to the product or its data plate, or where that isn't possible, to the packaging and accompanying documents, as each directive sets out. A sticker can be indelible if its material is suitable — follow the directive that applies.
Official sources
- Directive 2014/35/EU (Low Voltage Directive), Art. 6 and 8 (EUR-Lex)
- Directive 2012/19/EU (WEEE), Art. 14 and Annex IX (EUR-Lex)
- Regulation (EU) 2023/1542 on batteries, Art. 13 (EUR-Lex)
- Regulation (EU) 2019/1020 on market surveillance, Art. 4 (EUR-Lex)
- Regulation (EU) 2023/988 — General Product Safety Regulation (EUR-Lex)
General information, not legal advice. Laws and marketplace rules change: check the official text and your marketplace's current help pages before you rely on this page. Last reviewed 2026-11-08. Spotted a mistake? Tell us.