How to make a GPSR label, step by step

Before you start: collect five pieces of information

A GPSR label is quick to make once you have the facts. Collect them first:

1. Product identification — the product name, a type or model number and a batch (lot) or serial number. Regulation (EU) 2023/988 Art. 9(5) asks for an element that lets the product be identified; a batch number lets you recall one production run instead of everything.
2. Manufacturer — name, registered trade name or trade mark, a postal address and an electronic address (email or website) where you can be contacted (Art. 9(6)). A single contact point is enough.
3. EU responsible person — needed when the manufacturer is not established in the EU: the economic operator in the EU that is responsible for the product (Art. 16). Its name, postal and electronic address go on the product, packaging, parcel or an accompanying document (Art. 16(3)). See who can be the EU responsible person.
4. Importer — if a company in the EU imports the goods, it adds its own name and contact details (Art. 11(3)).
5. Warnings and safety information in a language consumers in each destination country easily understand (Art. 9(7)) — see warning languages by country.

Step 1 — fill in the manufacturer and responsible person once

Open the label generator and fill in the Manufacturer and EU responsible person groups. Write the address the way a letter would reach it, including the country. The form remembers these fields in your browser, so for the next product you only change the product lines.

If the manufacturer is itself in the EU, tick The manufacturer is established in the EU: the label then leaves out the responsible-person block instead of repeating the same company twice.

Step 2 — product name, model and batch

Use the product name you use in your listing, in English or in the language of the main market. Keep the model number exactly as on your invoices and test reports — authorities match these. For the batch, a format such as LOT 2611-A (year, month, run) is easy to trace back to a production order. If every unit has a serial number, use the serial field instead or as well.

An EAN/GTIN is optional on a GPSR label. Add it if the same sticker is also your warehouse label.

Step 3 — languages, warnings and symbols

1. Choose the languages of every country you ship to. The Amazon EU preset adds the languages of the Amazon marketplaces in the EU (DE, FR, IT, ES, NL, PL, SE).
2. Tick the warnings that really apply to your product. Fewer, relevant warnings are easier to read than a block of everything.
3. Add your own sentences in the Your own text box, one line per language, starting with the language code — for example DE: Vor dem ersten Gebrauch spülen.
4. Add symbols only when they are true for the product: the CE mark only if a CE-marking law (toys, electrical equipment, …) applies and the conformity assessment is done; the crossed-out bin for electrical products and batteries; the 0–3 pictogram for toys.

Step 4 — size, check, print

Pick the size of your labels. For a thermal printer choose the roll size (for example 100 × 50 mm); for office printers Pro adds A4 and US Letter sheets. The preview fits the text automatically and warns you when the smallest text drops under about 5 pt, when text overflows, or when a required field is empty. If you see the warning, choose a bigger size or fewer languages — tiny text is not “easily understood”.

Download the PDF and print at 100% / actual size. Print one label and check it with a ruler and your phone camera (QR code) before printing a roll. Printer settings: thermal printer setup.

Where the label goes

GPSR allows the information on the product, or where that is not possible because of size or nature, on the packaging or in an accompanying document. In practice sellers put the label on the retail packaging, and on the product itself when the packaging is thrown away at once. Marketplaces also ask for the same details in the listing — copy the Article 19 listing text under the preview, and see how to fill it in on Amazon, eBay and Etsy.

Common mistakes

• Only an email address and no postal address for the manufacturer or responsible person.
• A responsible person outside the EU (a UK company is not in the EU since 2021).
• Warnings in English only for a product shipped to Germany or France.
• A CE mark on a product for which no CE-marking law applies, or without a declaration of conformity.
• No batch or model number, so the product can't be matched to a recall or a test report.
• Printing with “fit to page”, which shrinks text below a readable size.