GPSR listing text for Amazon, eBay and Etsy

What Article 19 requires

Under Regulation (EU) 2023/988 Art. 19, a product offered online to consumers in the EU must clearly and visibly show at least:

1. the manufacturer's name, registered trade name or trade mark, and postal and electronic address;
2. where the manufacturer is not established in the EU, the name, postal and electronic address of the responsible person in the EU;
3. information identifying the product, including a picture of it, its type and any other product identifier;
4. any warning or safety information that is on the product, its packaging or in an accompanying document, in a language consumers in the country easily understand.

Article 19 sits in the part of GPSR that keeps applying to products with their own EU laws, so toys, electrical goods and cosmetics need this information in the listing too.

Write the text block once

The listing text tool turns the same details you put on the label into a plain-text block:

Product: Ceramic coffee mug 350 ml · Model CM-350 · Batch LOT 2611-A Manufacturer: Example Trading Co., Ltd., No. 8 Example Road, Shenzhen 518000, China, [email protected] EU responsible person: Example EU Representative GmbH, Beispielstraße 10, 10115 Berlin, Germany, [email protected] Safety information: EN: Read the instructions before use. … DE: Vor Gebrauch die Gebrauchsanleitung lesen. …

Field names can be in English, short English, or German/French/Italian/Spanish/Dutch/Polish/Swedish. With a CSV batch you get listing-text.csv with one block per SKU. Most marketplaces now have separate fields for the manufacturer and responsible person — use them, and use the block for the safety text and anywhere a field is missing.

Amazon (EU marketplaces)

Amazon collects GPSR information in Seller Central. According to Amazon's public developer change log, sellers add the EU Responsible Person, the manufacturer contact, and warning and safety information as PDFs or images (or confirm that none is needed), and can follow the status under Account Health → Regulatory compliance. Offers without the required information can be deactivated.

Amazon's detailed help page (Submitting manufacturer, Responsible Person and warning and safety information) is only visible after login, and screen names change — follow that page for the current steps. Practical tips:

• Upload the safety information as a PDF or image: the generator's PNG export of your label, or a PDF with the warnings in every language of the marketplaces you sell on.
• Use the same company names and addresses on the label, in Seller Central and on invoices — mismatches are what reviewers notice.
• A listing sold on several EU marketplaces needs the warnings in the language of each.

eBay

eBay's help pages describe two places in the listing form, both under Item disclosures when you create or revise a listing:

• Product manufacturer — switch it on and add the manufacturer. If the manufacturer is not in the EU or Northern Ireland, add an EU responsible person. eBay lists the order of who can be the responsible person: an EU manufacturer, an authorised representative, an EU importer, or an EU fulfilment service provider. Bulk editing is available for many listings.
• Product safety — choose safety pictograms and statements from eBay's lists (the help page mentions up to 4 pictograms and up to 8 statements) and add up to 120 characters of additional information, without links.
• Product documents — up to 10 files per listing (PDF, JPG or PNG), each tagged with a type such as declaration of conformity, instructions or safety information, and its language(s).

eBay says listings missing this information may not be visible or purchasable for buyers in the EU and Northern Ireland. Upload your label PDF/PNG as a product document and put the warnings text from the generator into the additional information field where it fits.

Etsy

Etsy's GPSR help describes:

• Economic operators on the shop level: Shop Manager → Settings → Partners you work with → Add economic operator (name, address, contact details). Types include manufacturers, importers, authorised representatives and fulfilment service providers. Etsy notes this can't be done in the Seller App.
• A Manufacturers field and a Product safety info field in the listing form.
• An option to choose how you sell to GPSR countries: Settings → Options → Choose how you sell to GPSR states.

Put the warnings text from the generator into Product safety info, in the languages of your EU buyers. Handmade items are covered by GPSR as well; the maker is usually the manufacturer.

Shopify and your own shop

We found no official Shopify help page on GPSR. On your own shop, show the Article 19 block on every product page — for example in the product description or a product-information section — and keep the warnings in the languages of the countries you ship to. Many shops also offer the label image or instructions as a download.

Checklist before you publish

• Manufacturer: name + postal address + email or website.
• EU responsible person (if the manufacturer is outside the EU): name + postal address + electronic address, established in the EU.
• Product: picture, type/model and another identifier (batch, EAN).
• Warnings: the same as on the label, in each marketplace's language.
• Same names and addresses everywhere: label, listing, invoices and documents.